Hypebeast, the leading global platform for contemporary culture and lifestyle, is bringing Hypefest to Hong Kong this November for the very first time.

Taking place on November 9 and 10, the 2-day weekend event will be held at the Central Harbourfront Event Space, the city’s largest outdoor venue set against the panoramic view of the iconic Hong Kong skyline.

Hypefest Hong Kong 2024 will be Hypebeast’s largest event in the city to date, captivating the Hypebeast community with a unique dynamic cultural experience this fall.

About Hypefest

Debuted in 2018 in Brooklyn, New York, Hypefest has emerged as one of the leading cultural festivals by bringing a fully immersive and interactive atmosphere, with live music performances and other surprises throughout. Building upon its previous successes, Hypefest is bringing the best elements from previous events from Brooklyn, Qinhuangdao and Hangzhou to Hong Kong, offering an unparalleled cultural experience where creativity and culture take center stage.

Introducing a one-of-a-kind cultural experience for the community, Hypefest Hong Kong 2024 will bring over 20 participating brands and creators from both global and local scenes across fashion, music, art and food to Hong Kong. Featuring a curated mix of international, regional and local music performances, limited-time branded pop-ups with exclusive product showcases, art installations and a food village, Hypefest Hong Kong 2024 will arrive as the largest fashion and cultural party.

Hypefest Hong Kong 2024 will feature live music performances by top-tier musicians curated by Hypebeast throughout the event. Leading the opening day will be Peggy Gou, the internationally recognized South Korean-born DJ, songwriter, and producer. Joining Gou will be a diverse array of international talents, including DEAN, a South Korean alternative R&B singer-songwriter and producer; MILLI, a Thai rapper and songwriter who performed at the 2022 Coachella Festival, is coming with two special guests; ONE OR EIGHT, the rising Japanese boy group of 8 members, embodying the spirit of "ICHI KA BACHI KA" (All or Nothing); Rich The Kid, the American rapper who established himself with a string of mixtapes and singles; as well as sunkis, an emerging singer rapidly gaining his name in the realms of pop and R&B.

JUSTICE, the legendary Grammy award-winning French electronic music duo consisting of Gaspard Augé and Xavier de Rosnay, will also lead the stage on the next day. They will bring their acclaimed DJ set to Hong Kong complemented with distinctive visual effects and a light show tailor-made for the festival. In addition, Hypefest Hong Kong 2024 will inject fresh energy into the event by showcasing up-and-coming talents from around the globe. These rising stars include ADOY, the Seoul-based indie pop band known for integrating elements from various genres into their synth-based concoction; Awich, the Japanese hip-hop artist who embodies the genre's essence by blending real-life storytelling with innovative musicianship inspired by her homeland's history; d4vd, an American singer and songwriter known for his emotionally charged bedroom-style indie pop and R&B; N.Y.P.D., a local post-punk band; and So!YoON!, a member of the South Korean band SE SO NEON and an alternative pop singer-songwriter active in her solo projects.

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