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New AMANTE Vice Chairman and Executive Director on Hong Kong’s Cigar Market

New AMANTE Vice Chairman and Executive Director on Hong Kong’s Cigar Market

HKSAR Government Warning: People under the age of 18 are not allowed to buy tobacco products. Smoking is harmful to health. Quit Smoking for Future Generations. Quitline: 1833183

Cigars and cigarettes are different tobacco products and should not be classified in the same way. Cigars are composed of five tobacco leaves: three for the filler, one for the binder, and one for the wrapper. On the other hand, cigarettes are smaller and typically wrapped in paper with tobacco inside. Cigars are 100% natural and do not contain any artificial ingredients.

Apart from their appearance and materials used, Cigars have always been associated with class. You often see them being used in movies, particularly by individuals of higher status, to create the impression of authority. They represent the "cool boss", so to speak. Cigars serve as a status symbol that impresses and can be a conversation starter at parties or social gatherings. For those who prefer quiet time, Cigars can be someone’s great companion. Each brand of Cigars has its own characteristics and signature taste, providing a unique experience with each puff.


Experience the Best Cigar in Hong Kong

Cigars maybe an unfamiliar territory for some, but they have undoubtedly piqued the interest of many. For those looking for good quality cigars in Hong Kong, look no further than AMANTE LKF, the new flagship lounge of New Amante Group Limited. Here, you can purchase, savor, and relish in a cigar experience that makes you feel like the protagonist of your own story.

AMANTE LKF adheres to six core values that define its commitment to excellence:

  • A for ambiance: Creating a welcoming and captivating atmosphere.
  • M for moment: Emphasizing the importance of cherishing the present moment.
  • A for aroma: Focusing on the delightful fragrance that accompanies cigars.
  • N for natural: Embracing the purity and authenticity of cigars.
  • T for tobacco: Recognizing the significance of tobacco and tobacco leaf.
  • E for enjoyment: Dedicated to providing an exceptional experience for all visitors.

To gain more insights, we spoke with Ms. Liu, Vice Chairman and Executive Director of New Amante Group Limited, about how to find out the right cigar, how to enhance its experience, and what guests can expect while visiting Amante LKF.


Q: Why open a shop in Lan Kwai Fong?

Ms. Liu: LKF, or Lan Kwai Fong, is an iconic destination in Hong Kong that is widely recognized, attracting numerous tourists from around the world. We are also aware that Central is home to a large number of office workers. With this in mind, our aim is to establish a connection with them and to provide a welcoming space for our precious guests.


Q: What can guests expect from AMANTE during their visit?

Ms. Liu: At AMANTE LKF, we aim to provide you with an immersive experience that allows you to indulge in the lifestyle you've always desired. Leave behind the hustle and bustle of the outside world and allow us to help you in entering a moment of tranquillity, where you can enjoy the pleasures of cigars, sipping a fine glass of whiskey or a cup of coffee, and relish in the soothing sounds emanating from our chosen high-quality B&O speakers.

Our AMANTE LKF store spans two floors, with the upstairs area exclusively reserved for our VIP guests, ensuring they can enjoy enhanced privacy. Additionally, we have a dedicated coffee specialist who expertly prepares a delightful cup of coffee using AMANTE's carefully selected beans.

Guests can expect a memorable and immersive experience at AMANTE LKF, where you can explore, appreciate, and enjoy the world of cigars in a welcoming and sophisticated setting.

EXTENSIVE CIGAR SELECTION – AMANTE offers a wide range of high-quality cigars, ensuring there is something to suit every preference and taste. Whether guests are beginners or seasoned enthusiasts, they can explore a variety of renowned brands and discover their perfect cigar.
EXPERT GUIDANCE – The knowledgeable staff at AMANTE are dedicated to assisting guests in their cigar journey. They can provide recommendations based on individual preferences, helping guests find a cigar they will truly enjoy. From flavor profiles to pairing suggestions, guests can rely on their expertise.
WELCOMING AMBIANCE – AMANTE takes pride in creating a warm and inviting atmosphere with a comfortable and stylish lounge area where you can savor your chosen cigars. The ambiance is carefully curated to enhance the cigar experience, allowing guests to relax, unwind, and immerse themselves in the world of cigars. The attention to detail in the environment adds to the overall enjoyment, allowing you to indulge in the flavors, aromas, and moments that cigars offer.
EVENTS AND COMMUNITY – AMANTE frequently organises events, such as tastings, workshops, and special gatherings, to foster a sense of community among cigar enthusiasts. Guests can participate in these events to deepen their knowledge, meet like-minded individuals, and engage in conversations about cigars.

Q: How should I smoke my first cigar? Do you have any suggestions for beginners?

Ms. Liu: I recommend Davidoff Signature No. 2 or Signature 2000. Davidoff is a renowned global brand that creates premium cigars outside of Cuba. It's a world-famous brand with a rich history, and we particularly love their cigars here at Amante House. The flavors of the recommended series are less intense, more delicate, and mild. They are also more affordable, making them ideal for beginners. In celebration of our store opening in LKF, Davidoff has even created a few hand-rolled and box-pressed cigars exclusively for Amante House. We are thrilled for you to try these new collections.

Q: How can I find a cigar that fits my preference?

Ms. Liu: The biggest difference between smoking a cigar and a cigarette is that you don't just smoke a cigar anywhere, such as on the street. Smoking a cigar in a place where you feel comfortable can provide the relaxation you desire. You need to be in the right place at the right time, whether alone or with close friends, to set the right mood. Atmosphere is important, and it's a core value at AMANTE. However, finding a cigar that suits your preference is subjective, so it's best to try more and discover for yourself.

Q: What tools do we need for cigar?

Ms. Liu: There are three types of cigar cutters: straight, punch, and V-cutter, and each provides a different result. The same applies to lighting a cigar. There are plenty of tutorials available online to learn how to smoke a cigar, but I believe the best way to find out is by visiting our stores. Our friendly staff would be more than happy to share their cigar knowledge with you.

Distilled spirts, quaint, rich, classic, mellow, penetrating, layered taste beverage such as whisky, brandy even premium quality coffee just like the ones we offer at our AMANTE LKF are perfectly match with cigar and the lifestyle of comfort and luxury. If you’re smoking a stronger-flavored cigar, we recommend choosing a lighter beverage. If you’re not in the mood for caffeine, you can also pair your cigars with teas like pu’er and Tieguanyin. 

Q: How do you see the cigar market in Hong Kong?

Ms. Liu: It’s a competitive market. Although cigars is not yet as common in Hong Kong, it is gaining popularity. We are confident that the cigar market in the city will eventually grow even bigger.

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